We hear a lot about the importance of personal branding for job seekers, but does the job of building your brand end when your real job begins? Paul Copcutt, a globally recognized personal brand expert, dives deep into this issue in today’s career Q&A.
What are the main components of a personal brand?
Broadly you can view the main components as three – understanding YOU:
Y = What you Believe – what you stand for, your values, the moral compass that drives you. What is your vision, what do you want to see happen and what is your purpose in making that a reality. Being, what is the style of your personality. How you Behave — how you interact with others.
O = How do you operate? What are your key strengths and skills, what do you think they are, what do others think they are? What are your statements of intent, your mantras that direct and determine your brand?
U = How are you unique? What are your passions and how can these be more a part of your life, especially being able to include them in what you do for work. How is your brand packaged? And what are you doing to communicate and promote that brand to the right people?