LinkedIn recently rolled out Endorsements — a new feature that lets you “Give kudos with just one click.” Like recommendations, endorsements are a way to publicly vouch for someone’s skills and expertise. But there are a couple of key differences:
- Endorsements are done with a single click
- LinkedIn continually suggests that you endorse your connections, and even suggests the skills to endorse them for
In an article last week, Inc. proclaimed that “LinkedIn Endorsements changes everything,” stating:
It takes someone seconds to vouch for one or more of your particular skills, versus the 10 minutes to 15 minutes a recommendation might take. In today’s time-starved world, this is a critical difference. LinkedIn hasn’t released numbers yet, but if you look at several profiles, it’s clear that in just a few weeks, many users have generated way more endorsements than five years worth of recommendations.
Amassing a large number of endorsements sounds great in practice, but there’s a huge problem where credibility is concerned. Let me explain.
Endorsing What You Don’t Know
When I look at who’s endorsed me, the first three people I see are:
- My roommate
- My significant other
- My significant other’s mom
While I’ve spoken about my work with all of these people (and while I certainly appreciate the endorsements), the fact of the matter is that we’re in completely different industries and we’ve never done any sort of business together. So how much weight can these endorsements really hold?
And then when I go to reciprocate the gesture for one of the aforementioned people, I’m presented with these endorsement suggestions:
Pardon my French, but what the fudge are Catia, Nastran, and Unigraphics?
I’ve never even heard of the first three things and can’t in good faith attest to the fourth or fifth. So do I endorse this person? And if I do, should head hunters view the endorsements as representative of his skills?
The ease with which you can endorse someone is both the beauty and the beast of this new feature. I’m much more likely to endorse someone when the suggestion is already there — it eliminates steps for me, which is fantastic — but I also don’t need to know anything about what the person does.
How I Will Still Use Endorsements
As should be obvious by now, I will not weight endorsements heavily when screening or searching for job applicants. I will, however, use them to keep up with the competition.
As Inc. points out:
LinkedIn isn’t weighting endorsements in search results yet, but it will soon. This means, the more endorsements for your skills and talents that you get, the more often you’ll appear in search results, the more trusted you’ll be, and the more leads you’ll potentially generate from LinkedIn.
I want to reap these benefits, so I will gladly endorse others (partly in order to obtain their endorsements of me) and will gladly accept endorsements from my roommate, my significant other, and my significant other’s mom. I’ll also endorse them in return, so they can enjoy the same lift I do.
Finally, I can see myself endorsing someone to get on his or her radar. For instance, say you did an informational interview a couple of months back and are still hoping to get a job lead out of it. Why not endorse the person you met with, thereby reminding her that you’re around? It’s a thoughtful, subtle way to reopen the conversation between you two.
What do you think — is LinkedIn’s new Endorsements feature a game-changer? Let us know in the comments.
It’s crap. Brand-damaging, short-sighted crap. LI might as well put a “Like” button next to your profile. It’s meaningless to professionals and they need to cancel this feature immediately.
Yeah, that was my feeling about endorsements too. I endorsed lots of friends from college that I know studied or worked in a certain field, so felt comfortable endorsing a Stanford grad that was successful in that field, but you never really know how good they are at a specific skill or if they just get by with it. Colleagues are the only ones you can really endorse with confidence. Perhaps LinkedIn should weight endorsements from current or previous colleagues much more heavily. Otherwise this will be just like Facebook or Instagram follows that people trade like a currency that is good for jolting your reward feedback system and little else.
LinkedIn Endorsements are dumb. It’s really that simple. Oh, they’ll be used to “keep up with the competition” as the blog mentions, but I liken it to blasting your resume with a bunch of keyword fluff. It’s all a bunch of BS and any hiring manager worth his salt sees right through it.
5. Seek endorsements from people who know your work well. If you’re working on a project with someone or you have an ongoing relationship with a colleague or boss, ask them to endorse your work. It’s best to do this in person or through a short personal note.
Great point. While I’ve been asked for recommendations for colleagues, I have yet to see people be proactive about asking for meaningful endorsements. Thanks for the tip.
I am on the fence. While it is easier and does provide you some ideas, maybe it is because of the ease that more people are providing endorsements. If you are an honest, professional and can click a button vs. trying to make time to write something, I do it. However, I use good judgement and do not click a button just because it is available. I think, pick and choose who and how to endorse someone.
I love this point, Jacci: “I use good judgement and do not click a button just because it is available.” LinkedIn does a great job making endorsements easy and available, but if we endorse everyone the feature’s merit is watered down.