One of my favorite features that we offer at ZipRecruiter is ZipSites, our free recruiter websites.
In just 10 minutes recruiters and staffing agencies can create a professional website to advertise their services, team, and job openings. Zero programming skills are required.
I recently looked through some of the several hundred ZipSites already created, and came up with a list of 6 best practices that I’d like to share with you.
1) Complete Every Section: Don’t leave your site with the default “Content goes here” text. It looks unprofessional and is a missed opportunity to establish yourself as a trustworthy and knowledgeable hiring source. Advertise your qualifications, mission statement, areas of expertise, and a testimonial or two.
2) Avoid Being Text-Heavy: Most people expect short, concise chunks of text when they’re reading online. Be concise to avoid losing your message and overwhelming your readers.
3) Incorporate Visuals: Visuals are a great way to reinforce your brand and make your ZipSite more aesthetically pleasing. Upload your logo (or a professional head shot) in the designated area, and include a photo or graphic on your home, services, and team pages.
4) Link Your Social Media Accounts: Encourage visitors to connect with you on LinkedIn, Facebook, and Twitter by linking your accounts. If you’ve already added your social networks to your ZipRecruiter account, we’ll do this for you automatically.
5) Spell Check: Nothing brings your credibility into question quite like typos. You expect job applicants to polish their written work, and they expect the same from you. Take the time to spell check and have someone else proofread your content.
6) Promote Your ZipSite: Once you’ve created your ZipSite, don’t forget to share it. An easy way to start is by adding your custom link to your email signature and social network profiles.
P.S. If at any point you need help with your ZipSite, contact us and we’ll be happy to assist you!
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