How seriously do we take site simplicity at ZipRecruiter?
So seriously, we have on multiple occasions REMOVED wholly built features because they weren’t receiving wide enough adoption by our customers. (Nationwide posting – we hardly knew you.)
Therefore while it may seem like a no-brainer to add LinkedIn and Indeed Apply buttons to the site, we took nothing for granted.
After a two-week A/B test last February, we reached statistical significance and concluded that adding the two apply buttons increased the overall volume of applications by 5%.
That was against a run rate of 200k+ applications, so a 5% lift was an additional 10k applications per month.