One of my favorite features that we offer at ZipRecruiter is ZipSites, our free recruiter websites.
In just 10 minutes recruiters and staffing agencies can create a professional website to advertise their services, team, and job openings. Zero programming skills are required.
I recently looked through some of the several hundred ZipSites already created, and came up with a list of 6 best practices that I’d like to share with you.
1) Complete Every Section: Don’t leave your site with the default “Content goes here” text. It looks unprofessional and is a missed opportunity to establish yourself as a trustworthy and knowledgeable hiring source. Advertise your qualifications, mission statement, areas of expertise, and a testimonial or two.
2) Avoid Being Text-Heavy: Most people expect short, concise chunks of text when they’re reading online. Be concise to avoid losing your message and overwhelming your readers.